9+ Business Plan Executive Summary Examples - PDF | Examples

 

example of a business plan executive summary

Writing a Business Plan Executive Summary – Sample Template CHAPTER SEVEN – A good executive summary is the holy grail of good business plan writing. Even though it comes after you have written and thought through every other facet of your business, it is arguably the most important part of the puzzle. Dec 17,  · For instructions and tips on how to write an executive summary for your own business plan, see Writing the Executive Summary of the Business Plan, part of the Writing a Business Plan series. For a template that you can use to write a complete business plan see the Simple Business Plan Template or these One Page Business Plan Templates. 8+ Executive Summary Marketing Plan Examples – PDF; How to Write an Executive Summary for a Business Plan (PDF) Just like in any reading material, especially lengthy, consolidated ones, it is important to include a summary that will give a background as to what the document is all about.


Executive Summary Example - Business Plan


I'm the type of person who has to actually see something before I do it. If I can't see it in my head, it takes me forever to do it. I guess you can say that I'm a very visual person. Business plans are no different.

If you would have asked me what a business plan was when I was just coming out of university, I would have told you something right out of a text book. Today, I know better. After years of looking at business plans And doing themthis is something you just can't learn from a text book.

Experience is the key here. You can't B. S something you don't know nothing about. If you know your business, you will already know the more important points about your business such as the industry, market, competitors, and operations. However, structuring an executive summary may be elusive.

I'm going to help you out here with two samples, one is a successful summary and the other is a poor one. You want to structure your summary around the good example and stay away from the poor one. I've decided to use a fictional company called Terra Engineering for my business planning examples. The following two examples will show you how to structure a successful and unsuccessful summary.

Pay close attention to how the successful summary is outlined:. Compare the successful summary with the bad example. Notice how the successful sample flows while the bad summary seems to be all over the place with no substance.

For the sake of your company, stay away from sounding like the bad example. Pro Tip : Sometimes it is easier to write a business plan executive summary after you write the business plan.

This way you can review and summarize your company's strengths and other key points of difference using the plan as a reference. Alright, let's get down to it. Example of a business plan executive summary the following example and try and pick out the important points. Terra Engineering is a fictional company who's main product is environmental consulting.

Remember that this is only an executive summary example and should be used as a guide. View business plan samples here. Executive Summary Terra Engineering, example of a business plan executive summary.

Terra Engineering is a new company that will provide high quality technical and environmental engineering services to its clients. Terra Engineering is scheduled to begin operations on July 16, Terra Engineering will target small to medium sized companies and government organizations within the Southern part of Michigan including Detroit and surrounding areas as well as Southern Ontario.

Terra Engineering will seek major contracts with medium sized firms. Those contracts will be serviced with the assistance of strategic alliances, both with other engineering companies such as Randolf and Associates and Barnard and Barry Environmental, as well as other professional groups. The environmental industry in Southern Michigan and Southern Ontario is an evolving sector which is comprised of companies and organizations that provide environmental technologies or goods and services which:.

In total, the environmental industry is represented by over 9, firms which range from one person operations to large multi-national firms. This industry is a large example of a business plan executive summary of a highly skilled and productive workforce. It is estimated that approximatelyworkers are employed within this industry which is 1.

Overall, the environmental industry and Southern Michigan and Southern Ontario is a growing one. Market drivers example of a business plan executive summary the environmental industry include such pressures as: pollution prevention and eco-efficiency; performance in managing complex environmental issues and human health. Today, citizens, governments, businesses, lenders, investors, and organizations are becoming more aware of and placing more pressure on the importance of a healthy environment.

As a result, there is a growing demand for environmentally sound processes and solutions to possible present and future problems. The entire market has identified the increasing demand for environmental services since similar driving forces as the mainstream market have taken effect. This is due to a number of key factors such as:. The company's knowledge and awareness of the driving forces behind the increasing demand for environmental services like Terra Engineering by it's municipal and community markets will remain invaluable.

Presently, example of a business plan executive summary, the need for environmentally specialized firms and businesses to fulfill this need is apparent and has become increasingly large.

Terra Engineering will differentiate its company in the marketplace in 3 specific ways; the owners, Norm Johnson and Rupert Smith have been employed in the environmental industry for over 20 years example of a business plan executive summary have unmatchable skills and knowledge of the industry; centralized location to the company's target market allows for full market reach and serviceability and a vision of growth for the company's market that will enable the application of contemporary tools to determine solutions for the surrounding areas.

Terra Engineering's sales strategy is three tiered. Thirdly, the company plans to aggressively promote its services with a higher profit margins to allow for maximized profits.

It the first year of operations, Terra Engineering plans on breaking even. In years two and three the company will become more profitable as contracts and clientele increase and as the company learns to become more efficient in operations.

Capital funds will be used to purchase building improvements, specialized field equipment software, and technical field equipment. Marketing funds will be used for trade show booth design, trade show attendance, company apparel and various print materials and advertisements.

Business support funds will be utilized to hire an accountant. In order to properly fund the start up of Terra Engineering, the financing package consists of personal equity, federal assistance and traditional borrowing.

Smith and Mr. Our engineering services are top quality and will be of great benefits to our buyers. We know our company will succeed. We plan on selling to those companies that need engineering services in the environmental field. Based on our research, there are plenty of businesses who are need of the types of services we offer.

The need for companies to adopt certain environmental services is clear. It will allow them to regain control of their environmental operations including date and records management, example of a business plan executive summary. This will provide a solid future and aid in the growth of the business. The business will be based on a value based business model the sole intent to help all environmental businesses in the regional area. It is our belief that a portion of the profits for individual contracts to be re-invested in the poorer communities in the area.

These re-investments can be to improve the relationships we have with those communities. With example of a business plan executive summary experience in the environmental field, I believe this organization will succeed and the staff to be employed with us will have all the extensive experience and expertise to get the job done.

While with these organizations I have also gained an extensive network of contacts in the regional communities and they have come to trust my abilities and honest approach to environmental services.

We plan to be a corporation. If you look at the bad example, there is no substance whatsoever. Stay away from this type of summary at all costs!

Remember, the executive summary is meant to summarize the most important aspects of your business. Stick to the facts about your business and stay away from fluff! If your looking for a business planning workbook, try the link of the left hand side called "Developing a business plan". This will guide you through the planning process. Remember, when completing your executive summary, stick to the facts, get to the point, and keep the fluff out!

Your summary shouldn't be any longer than a page and a half long. Such compensation does not influence the recommendations made. We always provide our honest experiences, recommendations, beliefs and findings. Cheney Business Plans Guide. Editor and Publisher: Jeff Grill.

 

Good and Bad Example of an Executive Summary: Free Brochures

 

example of a business plan executive summary

 

Writing a Business Plan Executive Summary – Sample Template CHAPTER SEVEN – A good executive summary is the holy grail of good business plan writing. Even though it comes after you have written and thought through every other facet of your business, it is arguably the most important part of the puzzle. An executive summary of a business plan is an overview. Its purpose is to summarize the key points of a document for its readers, saving them time and preparing them for the upcoming content. Dec 17,  · For instructions and tips on how to write an executive summary for your own business plan, see Writing the Executive Summary of the Business Plan, part of the Writing a Business Plan series. For a template that you can use to write a complete business plan see the Simple Business Plan Template or these One Page Business Plan Templates.